Decoding the Mystery: Why Are Some Dealers Charging Over MSRP?

2023 Honda HR-V

At Joe Morgan Honda, we believe in transparency and customer satisfaction, which brings us to address a rising trend in the auto industry — dealers charging over MSRP. While surrounding dealerships are charging over MSRP, Joe Morgan Honda doesn’t. There are some reasons why dealers do it — primarily to increase profits in times of high demand. Read on to learn more about why some dealers charge over MSRP, and where you can go for a fair, competitive price on your next new vehicle.



Understanding the Scenario: Why Some Dealers Charge Over MSRP

Market conditions often determine vehicle prices. During periods of high demand and limited supply, it’s not uncommon to find dealerships that charge over the Manufacturer’s Suggested Retail Price (MSRP). Contributing factors include production constraints, increased shipping costs, and a global semiconductor shortage that has disrupted the auto industry worldwide.

However, we at Joe Morgan Honda believe in offering value to our customers. We understand the frustration of paying more than the sticker price, and we strive to maintain pricing that respects both the value of the vehicle and our customers’ investment.

Joe Morgan Honda: A Dealership that Doesn’t Charge Over MSRP

At Joe Morgan Honda, we’re proud to stand out from the crowd. As one of the Honda dealers not charging over MSRP, we’re committed to upholding transparency and fairness in our pricing. We encourage all prospective car buyers to contact us for more information on pricing estimates and financing options. Our team is always ready to assist and ensure you understand all your purchase costs.

How to Avoid Dealer Markup: Choosing the Right Dealership

Avoiding dealer markup starts with finding a trusted dealership that values fairness in pricing. As one of the dealerships that don’t charge over MSRP, Joe Morgan Honda is committed to offering competitive prices that reflect the true value of our vehicles. This approach ensures that you, our valued customer, feel confident in your investment.

Visit Joe Morgan Honda Today!

Middletown drivers, the time is now to own a new car at a fair price! Visit Joe Morgan Honda, where we ensure transparent, MSRP-aligned pricing on all our vehicles. Contact us today to explore our new vehicle specials and our car-buying tips. At Joe Morgan Honda, we believe in delivering value through fair pricing because your satisfaction is our ultimate reward.


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